Zarela (2021)

Zarela is a decentralized bio-signal platform, that helps scientists and researchers to collect their datasets easier, cheaper, and faster. At the heart of the project is Zarela’s Smart Contract that is written in Solidity programming language and it follows the ERC-20 standard of the Ethereum blockchain. Zarela’s Smart Contract source code is accessible on the Zarela’s Github and available under MIT license.

My Role

As the Product Designer, I led the design of the platform’s user experience and interface, creating a comprehensive Design System that ensured consistency and accessibility. I collaborated with cross-functional teams to define user flows and interaction patterns, focusing on responsive design across devices. Through iterative testing and feedback, I continuously refined the design to enhance usability, all while ensuring the platform aligned with its Web3 foundation and resonated with its user community.

Process

Redesigning the main website was both an exciting and challenging experience for me. Our goal was to come up with a fresh, creative concept that would stand out. The project involved creating distinct personas to represent different roles within the platform, Researchers (Mages) and Contributors (Angels) were at the heart of it. We also aimed to engage developers, inviting them to contribute to and participate in the growing community. The new website design drew inspiration from brain signals, reflecting the core purpose of our platform.

Final Design

After several rounds of testing and refining the initial designs, the final outcome was as follows:

This project expanded my understanding of smart contracts and the blockchain ecosystem, particularly in how UX design integrates with Web3. I had the chance to build a Design System from the ground up, focusing on consistency, scalability, and accessibility with Light and Dark themes. Additionally, I worked on creating responsive layouts and defining typography hierarchies to ensure a seamless user experience across different devices and interfaces.