About me
Supporting an awesome design team as a passionate people manager. Assists in creating a positive and productive work environment, defining a strategic direction, setting expectations, providing actionable feedback, coaching and mentoring employees, and assessing their performance. Collaboration with stakeholders in product and tech disciplines is essential to ensuring that UX strategy supports macro as well as micro business objectives.
Design systems, mobile apps, websites and design operations are my focus areas. Using design to solve complex problems and create meaningful experiences for users is one of my passions.
Experience
Software Genesis Group LTD | Product Design Team Lead
May 2024 - Present
Pishro Academy | Product Design Team Lead
Sep 2023 - May 2024 | Tehran, Iran
Worked on several projects including:
LMSCore - Attendance System for companies
Tutoring - Online and In-Person tutors
BPay Wallet - E-Money Wallet System
CorpFrame - ERP System
Mate Academy | Frontend Developer
Oct 2022 - Apr 2023 | Ukraine (Remote)
Zarela.io | Porduct Designer
Oct 2021 - Sep 2023 | Dubai, United Arab Emirates
Zarela is a decentralized bio-signal platform, that helps scientists and researchers to collect their datasets easier, cheaper, and faster.
Our main website was redesigned, and we increased daily visitors by 20% as a result
Designing Zarela's design system from scratch with Dark/Light themes
Making our designs open source and publishing them in Figma's Community
During the creation of Zarela's Brand Book, I assisted the Art Director
Designing some UIs for our Metaverse (game-like UIs)
LegaMart | Porduct Designer
Jul 2020 - Oct 2021 | London, England
LegaMart provides legal services online, and our main goal is to assist our users with legal issues. Our main services, such as Advisory, Advocacy, and etc., are complemented by our community of lawyers. A lawyer's community can answer any legal question and function as a meeting place for lawyers. During the creation of the product, I had a vital role as a Product Designer. From the beginning, I contributed to its success.
The design of LegaMart's five primary services (Advisory, Advocacy, Translation, Case Review, Community)
Design and development of marketing landing pages (assisting the team with marketing campaigns)
In the first months after launch, 100 lawyers registered
More than 300 legal questions were asked and answered by lawyers and community members
Alibaba Travels Co. | Porduct Designer
Feb 2020 - Jul 2020 | Tehran, Iran
Alibaba Travels Co. is one of the largest companies in Iran. As a product designer, I joined the Sindibad project. Sindibad is the first Iraqi company to offer online flight ticket reservations, including both online and offline (at the customer's home for residents of our beloved Baghdad) payment options.
A website and app for Sindibad.iq were designed
In the first month after launch, more than 50 flight tickets were sold
Offline payments feature ideation and design
Takhfifan | UX / UI Designer
Aug 2019 - Jan 2020 | Tehran, Iran
Takhfifan is Iran's largest group buying company. Takhfifan offers a variety of products, such as Cashback, Travel Tickets, Hotel Bookings, Coupons, and Discount Codes. Throughout my career, I have worked on a variety of products. I created a Design System that could be applied across products and platforms at Takhfifan.
The redesign of Takhfifan's login and register resulted in 6% more monthly registrations
Designing Takhfifan's design system
Designing the cashback product
Among other improvements, we worked on train ticket purchases and hotel bookings
TripeMa | Porduct Designer
Jan 2018 - Jul 2019 | Tehran, Iran
TripeMa was first known as Narengi, an online marketplace for lodging and homestays. In the midst of brand rebranding and redesign, it was my responsibility to ensure the product offered the best experience. As I work on a brand new design for TripeMa, I've been trying to come up with a design system that will make everything feel consistent across platforms. During the development process, A/B tests, user interviews, and usability tests were conducted. Originally part of Alibaba Travels Co., it was later merged into Jabama, which unfortunately brought an end to TripeMa. TripeMa will always hold a special place in my heart.
A redesign of the TripeMa App resulted in more than 100 bookings per month
An evaluation of the application's usability (Usability Test) was conducted and improvements were made
Skills
Typescript, JavaScript (ES2015 2019)
React
NextJS
Redux
Solidity
HTML5, CSS3, Sass (SCSS), BEM
Fetch, REST API, Axios
Zustand
PHP, Laravel, MySQL
Git/Github, VS Code, WebStorm
Trello, Notion, Jira, Monday and other tools
Algorithms: +100 Completed Kata in CodeWar
UI Design
UX Design
Persona
Software
VS Code
Illustrator
After Effect
Figma
Adobe XD
Sketch
Zeplin