Led a team of designers in delivering user-centric solutions across multiple high-impact projects, ensuring alignment with business objectives and user needs.

LMSCore - Attendance System: Designed an attendance system for companies, streamlining employee time tracking and reporting while enhancing user efficiency through an intuitive interface.

Tutoring Platform: Oversaw the design of a hybrid online and in-person tutoring platform, creating seamless workflows for scheduling, matching tutors with students, and managing lesson plans.

BPay Wallet - E-Money System: Led the design of a comprehensive e-money wallet system, featuring secure payment flows, intuitive digital wallet management, and detailed transaction history, delivering a seamless and user-friendly financial experience.

Conducted user research, usability testing, and stakeholder interviews to gather insights, iterating designs to enhance functionality and satisfaction.

Mentored junior designers by providing guidance on design principles, processes, and best practices, while encouraging collaboration and supporting professional growth within the product design team.

Played a critical role in designing and improving Zarela, a decentralized bio-signal platform, enabling scientists and researchers to collect datasets more efficiently and cost-effectively.

Redesigned Zarela's main website, leading to a 10% increase in daily visitors by enhancing user engagement and optimizing the overall experience.

Created Zarela's Design System from the ground up, incorporating Dark/Light themes to ensure visual consistency and accessibility across the platform.

Published Zarela's design assets in Figma's Community, promoting open-source design practices and encouraging collaboration and innovation among designers worldwide.

Contributed to the creation of Zarela's Brand Book, collaborating with the Art Director to align the visual identity with the platform's mission and values.

Designed immersive game-like UIs for Zarela's Metaverse, enhancing usability and interactivity in a virtual environment.

Played a key role in the end-to-end design of LegaMart's core services, including Advisory, Advocacy, Translation, Case Review, and Community, ensuring seamless user experiences and functional excellence.

Designed and developed marketing landing pages (Front-end Coding), collaborating closely with the marketing team to support targeted campaigns and increase user engagement.

Contributed to the successful launch of the platform, resulting in the registration of 100 lawyers within the first few months and the active participation of a growing legal community.

Facilitated interactions within the community, enabling the submission and resolution of over 300 legal questions, enhancing platform value and user satisfaction.

Partnered with cross-functional teams to align design strategies with business objectives, ensuring a cohesive and impactful product experience.

Led the design of the Sindibad.iq website and mobile app, the first Iraqi platform offering online flight ticket reservations with both online and offline (at the home door payment for Baghdad residents) payment options.

Collaborated with cross-functional teams to ideate, design, and launch a seamless and intuitive user experience for the Sindibad platform, addressing both the digital and offline aspects of the service.

Successfully launched Sindibad's online flight booking system, resulting in the sale of over 50 flight tickets within the first months post-launch, surpassing initial sales expectations.

Spearheaded the design of the offline payment feature, enabling customers to make payments at their homes, further improving accessibility and expanding customer reach.

Played a key role in the design process from concept to execution, ensuring consistency across platforms while aligning with business goals and customer needs.

Collaborated in a team of three designers to shape and enhance the user experience for Iran's largest group-buying platform, Takhfifan, which offers a wide range of services including cashback, travel tickets, hotel bookings, and discount codes.

Led the creation and implementation of a comprehensive Design System that streamlined design consistency across multiple products and platforms, enhancing the overall user experience.

Redesigned the login and registration process, resulting in a 2% increase in monthly registrations by improving accessibility and usability.

Contributed to the design and user experience of key products, including cashback offers, train ticket purchases, and hotel bookings, optimizing interfaces to drive user engagement and improve functionality.

Worked closely with product managers, engineers, and other stakeholders to ensure seamless integration of design solutions into both mobile and web platforms, aligning with business objectives and customer needs.

Led the design efforts during TripeMa’s rebranding and redesign, ensuring that the product provided a seamless and consistent user experience across multiple platforms.

Developed a comprehensive design system to maintain visual and functional consistency across the app and website, improving overall usability and design coherence.

Collaborated with cross-functional teams to implement user feedback through A/B testing, user interviews, and usability tests, iterating designs to optimize user experience and meet business goals.

Redesigned the TripeMa app, resulting in a significant increase in user engagement, achieving over 100 bookings per month post-launch.

Conducted usability testing of the app, identifying key pain points and driving improvements that enhanced the product's ease of use and customer satisfaction.

Contributed to the transition of TripeMa, originally part of Alibaba Travels, to its merger with Jabama, shaping the product experience until the brand's end.